About Mancroft International
The story and purpose behind The Winning Edge Mindset
Helping people change the way they think for more than 40 years
Mancroft International is the home of The Winning Edge Mindset, a practical mindset development programme designed to help people take greater responsibility, make better use of their capabilities and create results that matter.
We work with organisations, leaders, teams and individuals, turning established Winning Edge principles into practical learning people can apply in the situations that matter in their work and lives.
We believe lasting change starts with the way people think
For more than four decades, The Winning Edge has helped people explore something that sits underneath behaviour, performance and results: the way they think.
Skills, experience and opportunity all matter. Yet the attitudes, beliefs, assumptions and habits people bring to a situation can influence how effectively they use what they already know.
That is where The Winning Edge comes in.
We help people become more aware of the thinking behind their choices and behaviour, then give them practical tools to respond differently, take greater responsibility and move forward with greater purpose.
The principles have stood the test of time. How we bring them to life continues to evolve, connecting the learning to today's workplaces, challenges and the people experiencing it.
What makes our approach different?
The Winning Edge is not about simply giving people more information. Our focus is helping people understand themselves better and giving them practical ways to use that insight.
Start with the individual
Meaningful behavioural change begins with greater awareness of the thinking underneath it. We help people recognise the attitudes, beliefs and assumptions influencing how they respond.
Make it practical
Winning Edge language and tools are designed to be remembered and used - in conversations, decisions, relationships, challenges and goals.
Connect it to what matters
The core Winning Edge principles remain consistent, while their application is connected to the individual, team or organisation and the results they want to create.
A heritage built on making personal development practical.
The Winning Edge has been developed and applied over more than 40 years, helping people strengthen the way they think personally and professionally.
Richard Jackson has been central to that story, building Mancroft International and The Winning Edge around a belief that personal development should be practical, challenging and capable of making a meaningful difference to people's lives and work.
Today, that heritage continues through a team committed to keeping the principles relevant, applying them to today's organisational challenges and helping people turn learning into meaningful action.
The thinking behind The Winning Edge.
How you can reinvent yourself for success
Our thoughts, beliefs and self-image can influence the choices we make, the opportunities we see and what we believe is possible for us.
In her TEDx talk, Kirsty Jackson Perrin explores how greater awareness of our thinking and self-image can help us challenge limiting beliefs and create different possibilities.
What we stand for.
Our values reflect the same Winning Edge principles we ask others to explore. They guide how we work together, how we support our clients and the part each of us takes responsibility for playing.
Be solution-orientated
Be aware of the challenges around us while developing the thinking habits, determination and support needed to find a way forward.
Have a strong sense of purpose
Know who we are, what we stand for and what we want to achieve - and bring the belief and commitment needed to make it happen.
Take personal responsibility
Stay aligned with our values and recognise the part we play in any situation, rather than placing responsibility somewhere else.
Build strong relationships
Create a positive and supportive environment in which we listen, understand how others like to be treated and help each other learn, grow and thrive.
Have a positive self-image
See ourselves as people capable of creating the success we collectively want and making a meaningful contribution to those around us.
Want to explore what The Winning Edge could look like for you?
Whether you're looking to develop yourself or strengthen mindset across your organisation, we'll help you find The Winning Edge experience that best fits what you want to achieve.
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