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Another Valentine’s Day victory? Why it’s actually all about you.

Violets are Blue, Roses are Red. These flowers are really for me, yes – that’s what I said!

So, Valentine’s Day has been and gone and many have enjoyed bunches of flowers that’ve been bought for them. Only they weren’t in fact bought for them. Their loved one actually bought them for themselves.

Eh? How’s that then?? How can buying flowers for someone else mean we’ve actually bought them for ourselves?!

Allow me to explain. We are never doing something for someone else, we are always doing it for ourselves, (I thought I’d cut to the chase fairly soon!) it’s just that a lot of the time, many people will benefit from it. Many people think the right thing to do is to always do things for others – to put their needs above theirs but in fact, that’s never the case.

We will always do what sits most emotionally comfortable with us at that time, compared with any other choice we might have. In other words, we always choose...

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