Why we not only need to fight the good fight from the outside in, but so too from the inside out

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The ripple effect

I read with regularity that we’re going to soon be facing a mental health crisis in the UK, due to the effects of the Coronavirus. The pandemic has no signs of abating, as cases increase, and more local Lockdowns are imposed. If you look around and see the effects it’s having, you can understand that the human psyche is taking quite a battering at the moment.

Whilst there are pockets of businesses managing, pivoting and diversifying, there are so many at breaking point. Only recently, I read about a travel agency owner who had successfully run her own firm for 20 years but is now struggling to keep things going. In her late 50’s, she’s needing to put a CV together, something she hasn’t done in decades, and she feels desperate about the whole situation. Unfortunately, her story is not unique.

The entertainment and hospitality sectors are fighting to hang on but every...

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