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How knowing one simple, yet fundamental thing puts you with the elite thinkers.

What do you do and who do you know?
Are you living your life being true to yourself, or are you constantly trying to keep up with the Jones’s? Maybe it’s about the salary you think you should be earning by your age and stage in life, living in the house that befits someone of your standing, sending your children to the ‘right’ school, holidaying in the latest ‘in’ destination and being seen at the popular social functions etc. Sometimes it’s all so exhausting!
Ed Sheeran’s song Beautiful People is a great social comment on how so many people strive to fit in rather than be themselves and happy with who they are. The video depicts two ‘ordinary’ people arriving at an airport and then to their surprise, being ushered into a limo. There they sit, drinking out of their apple juice cartons, eating a packet of crisps, watching bemused as Lamborghinis and Hummers stream past. The whole video plays out with them at a pool...

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