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Empowering individuals to rapidly transform their lives both personally and professionally, through success-orientated thinking.



Our bold, straight-talking and transformational online and offline courses, provide strategies and know-how for our clients to achieve ambitious goals with purpose and grit, delivering real value and impact to their network and beyond. We leave clients in no doubt that we deliver what we promise, with lasting impact.

Personal Responsibility

Taking responsibility for the part we all play in any given situation is at the cornerstone of what we do. Vision, learning and growth are integral to moving forward. We own this and empower our clients to do the same.


Our clients’ success is our success. Our content is intentionally delivered to honour sustainable long-term growth and to continuously meet our clients’ needs, both personally and professionally.


No man is an island therefore, it’s our mission to bring a collaborative community of like-minded individuals together – in a positive and supportive space to learn, grow and thrive, encouraging accountability for goals and to celebrate the successes that will repeatedly build as a result.


Everyone deserves a shot at their definition of success - whoever they are and wherever they’re from - if they’re prepared to do what takes to achieve it and providing it does no harm to others.



On 21 March 2014, Richard Jackson, co-founder and architect of The Winning Edge course, received his MBE at Buckingham Palace, awarded for services to Development and Corporate Training Services.

The award, presented by HRH Prince of Wales, is the first to be awarded for services to personal development and training within the corporate sector. It was the cherry on the cake as Mancroft International had also celebrated its 30th year. Jackson has built credibility over the past three decades by demonstrating that what Mancroft’s Winning Edge courses offer is unique – mindset management is THE key determinant in organisational success – it even affects people’s willingness to embrace and fully implement the ‘how to’ and skills that they possess. The over-riding ethos being that how we think about things is much more important than what we think about.

The MBE also recognised Jackson’s charity work with children affected by bullying as well as an acknowledgement of working in schools, primarily with GCSE students. One advocate of The Winning Edge has said: “Mancroft’s work in schools is the future for business, we cannot just address our success in the business place as adults, the only way to truly build a confident and passionate workforce is to build on the aspirations of our children; this should be as mandatory as English and Maths!”

Mancroft’s unique Winning Edge courses have taken Richard nationwide with companies such as BT and B&Q, as well as worldwide to China, Russia and America.

On receiving the MBE, Jackson said: “This is an incredible honour and I feel very privileged that Mancroft’s work in both the corporate and charity sectors has been recognised. It was incredibly exciting to be at Buckingham Palace – it was quite a day!”


Mindset and the nature of our thoughts will determine the path we take in life. An integral component of this is our self-talk which can either hold us back or propel us forward. It’s that internal voice which has such a powerful influence on the choices and decisions we make, ultimately shaping our self-image. If we want to believe something different about ourselves, to have greater self-confidence, can we reinvent ourselves for success? Because life will never be better than our self-image allows it to be, so the change has to start with us.


So many people are simply unaware of the power they have to direct and control their lives, let alone where to start. 

With the essential Winning Edge proven framework, you'll understand it's the nature of your thinking - your mindset - that will impact the part you play, to create the outcomes you want and thus pushing through the doubts and self-limiting beliefs holding you back when the chips are down or when you want to up your game.

35 years in, the Winning Edge mindset magic continues to empower individuals and enable businesses worldwide, across multiple industries, to radically transform their results.

In a nutshell, our programmes are pragmatic and challenge you head-on, reaching parts of the brain most training fears to tread! We are straight-talking and dynamic with our approach, when delivering strategies to help you reset your mindset, execute your vision and achieve game-changing and sustainable results with meaning.

There is no magic wand. It takes true grit and dedication to achieve great things. However, we are committed to delivering a framework so you can make it happen. The Winning Edge learning platform has been carefully designed, with intention and commitment to maximise learning and provide invaluable resources, support and community for you to grow and thrive. 

It's how we do it that really sets us apart...


Mancroft Training’ was formed in 1984 by founding Partners Richard Jackson and Barry Stiff. Richard and Barry spent a number of years uncovering what made some people perform at much higher levels than others and codified this research. This lead to the development of a unique and now highly-acclaimed programme – the Winning Edge. Over 175,000 people have personally experienced this dynamic and powerful programme, creating truly outstanding and tangible results.

Extensive feedback demonstrates how people from all walks of life have used our material to achieve life-changing outcomes. Some have literally become millionaires, excelled in their careers and professions, whilst others have redefined close personal relationships, liberating themselves from destructive and negative situations. Others claim increased health and wellbeing and a sense of personal peace and freedom; a priceless outcome.

In 2001 Barry Stiff retired from the business and in December 2007 Mancroft Training became Mancroft International to reflect its true international status, scope of operations and long-term strategic plans.

As we move into a new age where the ability to share and assimilate information has reached a new level, we have strong strategic plans for considerable growth and expansion. We continue to look for the very best people to share this exciting journey with us and reap the deserved rewards.


Get started by discovering our mindset insights and strategies to up your mental game to unleash your new level success.


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